• #1. A Sample Welcome Email for New Customers

    How Derek Halpern of Social Triggers figures out what products to make for his audience.

    What’s up [firstname]?

     

    Thank you for signing up. Every week, you’ll receive valuable advice that shows you how to turn web traffic into leads and sales.

    And if you’re not getting traffic, I have advice for that too.

    [remind them of what they signed up for]

    Right now, I want you to do two things.

     

    Thing #1:

    Reply to this email and tell me what you’re struggling with right now. Even if it’s something really small, don’t hesitate. While I can’t reply to everyone, I read every single one of these emails.

    [be upfront in getting to know their pain points. And "I read every single one of these emails" drives the point home - your opinion matters to me.]

     

    Thing #2:

    Prepare yourself. I whipped together some great stuff for you, and you’ll receive it soon, so keep an eye out.

     

    I look forward to hearing from you.

    Talk soon,
    Derek Halpern

  • TAKEAWAY

    Craft an email that invites conversation.

  • #2. A Sample of a Reader
    Survey for your Blog

    The survey that Kissimetrics uses when trying to figure out what products

    to make for their audience.

    Here are some sample questions to ask

    1. What's your biggest challenge in ____?
    2. What's your most burning questions about ____?
    3. What's not out there? What product/service/tool/app would you like someone to create?
    4. What level of expertise do you have in ____? (Beginner/Intermediate/Expert)
    5. What's your preferred method of learning (reading, listening, watching, practicing, others)?
    [ask probing questions so you can REALLY get to know your audience]
  • TAKEAWAY

    Ask investigative questions in survey form (and, yes, you can use Google Forms - for FREE - for this).

  • #3. A Sample Email to Engage Your Audience

    The email Strikingly used to figure out what blog posts to create for their audience.

    Subject: Are we pissing you off?

    [To catch their attention in a subject line, sometimes it pays to be blunt]

    No seriously. We can take your answer...but be gentle.

     

    We're posting on social, and emailing you content that doesn't seem to be resonating with you. Something's up.

    State the problem and use a gif to add a little extra 'umph' and light heartedness to your query]

     

    So, we want you to tell us.
    What is the most relevant thing you want to learn, right now, in growing your business or brand?

     

    Knowing this information will give us a better idea on what guidance you need.
    Here's some examples for you:

    • "I want step-by-step ideas and tutorials on how to find my first customers
    • "I want tutorials (and a sample email script) on how to reach out to influencers, in my industry, for a guest post/interview".
    • "I want a tutorial on how to design a beautiful website that will correctly represent me and my brand". 
    [provide samples to avoid confusion]
    With these examples in mind, hit reply and answer these two questions.
     
    1. Right now, I want to learn how to (choose one):
      a) Build an Online Business
      b) Build my Audience
      c) Monetize my Email List
       
    2. I want tutorials, specifically, on how to (___________________). 
    [tell them what to do next]
    Hit reply now and our content marketing duo (Susan and Gigi) will read every answer.
    [Stating that you will read every answer enhances the fact that you care about their pain points]
     
    With mad love,
    Your Strikingly Team
  • TAKEAWAY

    Every now and then, don't be afraid to be blunt.