How Derek Halpern of Social Triggers figures out what products to make for his audience.
What’s up [firstname]?
Thank you for signing up. Every week, you’ll receive valuable advice that shows you how to turn web traffic into leads and sales.
And if you’re not getting traffic, I have advice for that too.
[remind them of what they signed up for]
Right now, I want you to do two things.
Reply to this email and tell me what you’re struggling with right now. Even if it’s something really small, don’t hesitate. While I can’t reply to everyone, I read every single one of these emails.
[be upfront in getting to know their pain points. And "I read every single one of these emails" drives the point home - your opinion matters to me.]
Prepare yourself. I whipped together some great stuff for you, and you’ll receive it soon, so keep an eye out.
I look forward to hearing from you.
The survey that Kissimetrics uses when trying to figure out what products
to make for their audience.
Here are some sample questions to ask
The email Strikingly used to figure out what blog posts to create for their audience.
Subject: Are we pissing you off?
[To catch their attention in a subject line, sometimes it pays to be blunt]
No seriously. We can take your answer...but be gentle.
We're posting on social, and emailing you content that doesn't seem to be resonating with you. Something's up.
State the problem and use a gif to add a little extra 'umph' and light heartedness to your query]
So, we want you to tell us.
What is the most relevant thing you want to learn, right now, in growing your business or brand?
Knowing this information will give us a better idea on what guidance you need.
Here's some examples for you: