How Lynn from Syntax Training introduces 2 of her favorite contacts.
Subject: Introducing You Two for Networking
Hi, Marta and Jeff. I’m delighted to introduce you.
Marta, I met Jeff about a year ago and was struck by his passion for collaboration, mediation, and leadership; his wide breadth of knowledge for a young man, and his engaging demeanor. Jeff is a delight to get to know.
[name some noteworthy traits of each individual and why it would be beneficial for them to meet]
Jeff, I have known Marta for many years. She is a gifted collaborator, an incisive thinker, and a wonderful person who is passionate and active in social justice issues. Much of her work experience has involved mediating on environmental issues.
I believe meeting would be a rich experience for you both, and I hope you will connect soon.
How Alex Cavoulacos from The Muse would ask for an introduction from a colleague
Subject: Introduction to [person's name] for [1-2 words describing purpose]
I hope all is well with you. As you know, I've been [raising capital / growing our email list / leading the sales program at XYZ company]. I noticed that you're connected to [person's name] and was hoping that you could introduce us for [reason] if you feel comfortable doing so.
[give them an easy out if they're not comfortable doing so]
I've included an easy-to-copy blurb below, to provide context, but let me know if there's any other information I can provide. I appreciate your help!
[your connectors time is valuable. Providing the blurb saves them time in trying to create one of their own]
How Reid Hoffman of 'The Start-Up of You' connects individuals via email
Subject: Do you want an intro to Brad?
Good seeing you again last night. Good luck with your upcoming fundraising process. Are you interested in an intro to Brad, the VC I mentioned? He might be a good resource for you – at the least, for feedback, and who knows, maybe he’d fund your company!
Let me know.
Assuming Jake responds positively….
Subject: Open to being introduced to Jake?
I hope you are well. I wanted to check to see if you’d be open to being introduced to my friend Jake. Jake is a serial entrepreneur based in Palo Alto who I had dinner with last night. Sharp fellow. His new company seems pretty interesting – it’s in the email space – and they’re going to start fundraising soon. [Be upfront about what Jake is probably looking for – VC money!]
I know he reads your blog and is a fan.
Would you be OK if I made the email intro? No worries either way. [Give him an easy out – he gets tons of deals sent his way and statistically must say no to most.]
Thanks and all best,
Assuming Brad responds positively…
To: Jake, Brad
Subject: Introducing you two
Hi Jake and Brad,
I’ve told each of you about each other already.
Brad – Jake is the entrepreneur in the Bay Area starting a new company in the email space.
Jake – Brad is the VC who’s funded over a dozen email-related companies.
I recommend you two find a time to talk on the phone and have Jake explain what he’s doing to Brad. Brad’s on mountain time; Jake’s on Pacific time. Jake, can you suggest some times that may work for you to Brad and his assistant? [Again, be clear on the next step.]